Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day as start-ups, as midsize companies, and as large corporations.
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Popis
Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day as start-ups, as midsize companies, and as large corporations.
Parametry
Rok vydání | 2004 |
Nakladatelství | HarperCollins |
Autor | James C. Collins, Jerry I. Porras, Jim Collins |
Počet stran | 342 |
Výrobce | Harper Collins Publ. USA |
Vazba | Pevná bez přebalu lesklá |
Jazyk | anglické |