SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More... Celý popis
Koupit za 368 Kč- Od nejoblíbenějších
- Od nejlevnějších
- Od nejdražších
Selling the Invisible: A Field Guide to Modern Marketing (Beckwith Harry)(Paperback)
Doprava:
39 Kč
368 Kč
Koupit za 368 Kč
Selling the Invisible - Harry Beckwith
Doprava:
49 Kč
465 Kč
Koupit za 465 Kč
Selling The Invisible
Doprava:
89 Kč
416 Kč
Koupit za 416 Kč
Selling The Invisible
Doprava:
63 Kč
374 Kč
Koupit za 374 Kč
Selling The Invisible
Doprava:
54 Kč
374 Kč
Koupit za 374 Kč
Popis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling
Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling
Parametry
Rok vydání | 2012 |
Autor | Harry Beckwith |
Počet stran | 256 |
Výrobce | Little, Brown Book Group |
Vazba | Brožovaná bez přebalu matná |
Váha | 208 gramů |