′This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate′ - Paul MacDonald, Roehampton Institute ′This book is a very valuable contribution to the media economic literature′ - Richard van der Wurff, Dept of Communication, University of Amsterdam Understanding Media Economics provides a clear, precise... Celý popis
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Understanding Media Economics
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Understanding Media Economics - Gillian Doyle
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Popis
′This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate′ - Paul MacDonald, Roehampton Institute
′This book is a very valuable contribution to the media economic literature′ - Richard van der Wurff, Dept of Communication, University of Amsterdam
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.
The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide
′This book is a very valuable contribution to the media economic literature′ - Richard van der Wurff, Dept of Communication, University of Amsterdam
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.
The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide
Parametry
Rok vydání | 2013 |
Autor | Doyle, Gillian |
Počet stran | 232 |
Výrobce | SAGE Publications Inc |
Jazyk | anglické |
Váha | 418 gramů |