Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them - turning ideas into actual breakthrough products, services, and process improvements. That's because "ideating" is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere. In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative -... Celý popis
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Popis
Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them - turning ideas into actual breakthrough products, services, and process improvements. That's because "ideating" is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere. In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative - whether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diver The Other Side of Innovation - od authora a nakladatelství za skvělé ceny na e-shopu Martinus.cz
Parametry
| Rok vydání | 2010 |
| Autor | Govindarajan, Vijay;Trimble, Chris |
| Počet stran | 220 |
| Výrobce | Harvard Business Review Press |
| Jazyk | anglické |
| Váha | 448 gramů |
