Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and underexploited as a force for profit. It is time marketing - and the Marketer - became critical. The Marketing Manifesto tackles and exposes the problems that stand... Celý popis
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The Marketing Manifesto - David James Hood
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Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and underexploited as a force for profit. It is time marketing - and the Marketer - became critical.
The Marketing Manifesto tackles and exposes the problems that stand in the way of the marketer realising marketing's prime objective and role - to improve an
The Marketing Manifesto tackles and exposes the problems that stand in the way of the marketer realising marketing's prime objective and role - to improve an
Parametry
| Rok vydání | 2013 |
| Autor | David Hood |
| Počet stran | 208 |
| Výrobce | Hood, David J. |
| Vazba | Brožovaná |
| Jazyk | anglické |
| Váha | 329 gramů |
| ISBN | 0749468521 |
