Combining psychology, sociology, management, and case studies, the authors of Made to Stick tell stories of people and organizations who have successfully implemented significant changes--even when change is hard.

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Popis

Combining psychology, sociology, management, and case studies, the authors of Made to Stick tell stories of people and organizations who have successfully implemented significant changes--even when change is hard.
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Rok vydání 2010
Autor Chip Heath, Dan Heath
Počet stran 306
Výrobce Random House Publishing
Vazba Pevná bez přebalu lesklá