Combining psychology, sociology, management, and case studies, the authors of Made to Stick tell stories of people and organizations who have successfully implemented significant changes--even when change is hard.
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Popis
Combining psychology, sociology, management, and case studies, the authors of Made to Stick tell stories of people and organizations who have successfully implemented significant changes--even when change is hard.
Parametry
Rok vydání | 2010 |
Autor | Chip Heath, Dan Heath |
Počet stran | 306 |
Výrobce | Random House Publishing |
Vazba | Pevná bez přebalu lesklá |