We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life... Celý popis
Koupit za 277 Kč- Od nejoblíbenějších
- Od nejlevnějších
- Od nejdražších
Switch - How to change things when change is hard (Heath Dan)(Paperback / softback)
Doprava:
39 Kč
277 Kč
Koupit za 277 Kč
Switch - Chip Heath, Dan Heath
Doprava:
49 Kč
Skladem
289 Kč
Koupit za 289 Kč
Switch
Doprava:
89 Kč
305 Kč
Koupit za 305 Kč
Chip Heath - Switch
Doprava:
54 Kč
302 Kč
Koupit za 302 Kč
Chip Heath - Switch
Doprava:
63 Kč
302 Kč
Koupit za 302 Kč
Popis
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
Parametry
Žánr | naučné |
Rok vydání | 2011 |
Nakladatelství | Random House |
Autor | Health, D. |
Počet stran | 320 |
Výrobce | Cornerstone |
Vazba | Brožovaná bez přebalu matná |
Jazyk | anglické |
Váha | 226 gramů |
ISBN | 1847940323 |