Are you just playing - or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future - something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy - explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved... Celý popis
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Playing to Win
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Playing to Win - Lafley, A. G.
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zdarma
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Playing to Win
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Playing to Win - A.G. Lafley, Roger L. Martin
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Popis
Are you just playing - or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future - something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy - explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close part Playing to Win - A.G. Lafley, Roger L. Martin od authora A.G. Lafley, Roger L. Martin a nakladatelství za skvělé ceny na e-shopu Martinus.cz
Parametry
Rok vydání | 2013 |
Autor | A G Lafley |
Počet stran | 272 |
Výrobce | Harvard Business Review Press |
Vazba | Pevná |
Jazyk | anglické |
Váha | 498 gramů |
ISBN | 142218739X |