Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development... Celý popis
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Popis
Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully upda Mastering Public Relations 2nd Edition - Anthony Davis od authora Anthony Davis a nakladatelství za skvělé ceny na e-shopu Martinus.cz
Parametry
| Rok vydání | 2007 |
| Autor | Anthony Davis |
| Počet stran | 240 |
| Výrobce | Macmillan Education UK |
| Jazyk | anglické |
