A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising. Making Ads Pay - John Caples od authora John Caples a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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Making Ads Pay: Timeless Tips for Successful Copywriting (Caples John)(Paperback)
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Making Ads Pay - John Caples
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Making Ads Pay
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Making Ads Pay
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Popis
A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising. Making Ads Pay - John Caples od authora John Caples a nakladatelství za skvělé ceny na e-shopu Martinus.cz
Parametry
| Rok vydání | 2011 |
| Autor | Caples, John |
| Počet stran | 248 |
| Výrobce | Dover Publications Inc. |
| Jazyk | anglické |
| Váha | 314 gramů |
