Insurance and Behavioral Economics - Howard C. Kunreuther a kol.

This book examines the behavior of individuals at risk and insurance industry decision makers involved in selling, buying and regulation. It compares their actions to those predicted by benchmark models of choice derived from classical economic theory. Where actual choices stray from predictions, the behavior is considered to be anomalous. Howard C. Kunreuther, Mark Pauly and Stacey McMorrow attempt to understand why these anomalies occur, in many cases using insights from behavioral economics. The authors then consider if and how such behavioral anomalies could be modified to improve i Insurance and Behavioral Economics - Howard C. Kunreuther a kol. od authora Howard C. Kunreuther a kol. a nakladatelství za skvělé ceny na e-shopu Martinus.cz