In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.
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Popis
In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.
Parametry
| Rok vydání | 2005 |
| Autor | ACNielsen a Heller, Al |
| Počet stran | 368 |
| Výrobce | John Wiley & Sons |
| Jazyk | anglické |
| Váha | 654 gramů |
