Revised and expanded edition of this insider's view of advertising, described by "Book Monthly" as 'an absolute gem. A bible in fact.' This edition discusses the changes that have taken place in the industry and in Hegarty's own career since the original book was published in 2011. 105 illustrations.
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Hegarty on Advertising
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Hegarty on Advertising
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Hegarty on Advertising - John Hegarty
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Popis
Revised and expanded edition of this insider's view of advertising, described by "Book Monthly" as 'an absolute gem. A bible in fact.' This edition discusses the changes that have taken place in the industry and in Hegarty's own career since the original book was published in 2011. 105 illustrations.
Parametry
| Autor | John Hegarty |
| Počet stran | 232 |
| Výrobce | Thames & Hudson Ltd |
| Jazyk | anglické |
