* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
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Popis
* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
Parametry
| Rok vydání | 2015 |
| Autor | Gronroos, C |
| Počet stran | 536 |
| Výrobce | John Wiley & Sons Inc |
| Jazyk | anglické |
| Váha | 1058 gramů |
