Brings together various complex elements of direct marketing. This book covers essentials of both strategy and implementation. It is suitable for those interested in improving the performance of direct marketing programs.

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Popis

Brings together various complex elements of direct marketing. This book covers essentials of both strategy and implementation. It is suitable for those interested in improving the performance of direct marketing programs.
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Parametry

Rok vydání 2000
Nakladatelství McGraw-Hill Education
Autor Edward Nash
Počet stran 600
Výrobce McGraw-Hill Education - Europe
Jazyk anglické
Váha 1048 gramů