Data Mining Techniques in CRM Konstantinos Tsiptsis

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process. Data Mining Techniques in CRM - Konstantinos Tsiptsis od authora Konstantinos Tsiptsis a nakladatelství za skvělé ceny na e-shopu Martinus.cz