Creativity is the fastest growing business in the world. Companies are hungry for people with ideas—and more and more of us want to make, buy, sell, and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives, and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents,... Celý popis
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Creative Economy - How People Make Money from Ideas (Howkins John)(Paperback / softback)
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The Creative Economy - John Howkins
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Creative Economy
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Creative Economy
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Popis
Creativity is the fastest growing business in the world. Companies are hungry for people with ideas—and more and more of us want to make, buy, sell, and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives, and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents, and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent, and recycle. Know when to break the rules. Whether in film or fashion, software, or stories, by turning ideas into assets anyone can make creativity pay.
Parametry
Rok vydání | 2013 |
Nakladatelství | Penguin Books |
Autor | John Howkins |
Počet stran | 304 |
Výrobce | Penguin Books |
Vazba | Brožovaná |
Jazyk | anglické |
Váha | 230 gramů |
ISBN | 0141977035 |