"The communications industry is the only agency possessing the capacity to convey the knowledge necessary for sustainable development to the required extent and in the timeframe we have at our disposal." --Lester Brown, Worldwatch Institute Against this background, Cause and Effect is the first book to focus on how communication measures can change our behavior and make us more environmentally friendly. It reveals a new visual language for sustainability. Sustainability is not an option, but a necessity.... Celý popis
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Popis
"The communications industry is the only agency possessing the capacity to convey the knowledge necessary for sustainable development to the required extent and in the timeframe we have at our disposal." --Lester Brown, Worldwatch Institute Against this background, Cause and Effect is the first book to focus on how communication measures can change our behavior and make us more environmentally friendly. It reveals a new visual language for sustainability. Sustainability is not an option, but a necessity. As such, designers and those who hire them are increasingly being called upon to deal with this pressing topic. Companies, institutions, NGOs, and politicians want to position themselves as innovative and environmentally friendly. Whether or not brands or products can be considered sustainable will be more and more decisive to their success on the market. A wide range of target
Parametry
| Autor | Robert Klanten |
| Počet stran | 240 |
| Výrobce | Die Gestalten Verlag |
| Vazba | Brožovaná |
| Jazyk | německé |
| Váha | 1211 gramů |
| ISBN | 3899554434 |
