Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way... As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s world, where people have become desensitized - even disillusioned - by ad campaigns and marketing slogans,... Celý popis
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Can't Buy Me Like - Bob Garfield, Doug Levy
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Popis
Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way... As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s world, where people have become desensitized - even disillusioned - by ad campaigns and marketing slogans, that maxim needs an update: Money can’t even buy you like.
That’s because we’ve entered t
That’s because we’ve entered t
Parametry
| Rok vydání | 2014 |
| Nakladatelství | Penguin Books |
| Autor | Garfield, Bob;Levy, Doug |
| Počet stran | 240 |
| Výrobce | Penguin Books Ltd |
| Jazyk | anglické |
| Váha | 431 gramů |
