Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day as start-ups, as midsize companies, and as large corporations.

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Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day as start-ups, as midsize companies, and as large corporations.
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Parametry

Rok vydání 2004
Nakladatelství HarperCollins
Autor James C. Collins, Jerry I. Porras, Jim Collins
Počet stran 342
Výrobce Harper Collins Publ. USA
Vazba Pevná bez přebalu lesklá
Jazyk anglické