Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, the book can help anyone produce better advertising.... Celý popis
Koupit za 1 016 Kč- Od nejoblíbenějších
- Od nejlevnějších
- Od nejdražších
Advertising Concept Book
Doprava:
63 Kč
1 016 Kč
Koupit za 1 016 Kč
Advertising Concept Book
Doprava:
54 Kč
1 016 Kč
Koupit za 1 016 Kč
Advertising Concept Book - Pete Barry
Doprava:
49 Kč
928 Kč
Koupit za 928 Kč
Popis
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advert Advertising Concept Book - Pete Barry od authora Pete Barry a nakladatelství za skvělé ceny na e-shopu Martinus.cz
Parametry
Rok vydání | 2012 |
Autor | Barry, Pete |
Počet stran | 296 |
Výrobce | Thames & Hudson |
Jazyk | anglické |