A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
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Popis
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
Parametry
| Rok vydání | 2018 |
| Autor | Grewal, Dhruv (Babson College, USA) |
| Počet stran | 200 |
| Výrobce | Sage Publishing |
| Jazyk | anglické |
| Váha | 394 gramů |
